ECC Accomplishments: 2003 to the Present

ECC Accomplishments: 2003 to the Present

updated 4/17/2018

2003 Worked on two versions of the AECW logo – one by Gary Edwards, one by J. Randall

2004 Established website; Street Party “Celebrating Endurance”: an evening outdoor festival in Old Town (multi-media shows, Meet the Champions poster give away and signing, educational speakers, music, vendors, beer garden); worked with Auburn Journal on its first Endurance insert.

2005 Launched “The Endurance Challenge 100-Miles in One Year, by Hoof, Foot or Pedal” to bring the endurance concept down to the level of people of all ages who have no desire to accomplish 100 miles in one day; partnered with Auburn Rotary  for the Auburn Rotary Community Day 5K, 10K, Kids & Seniors Walk/Runs; worked with Auburn Journal on its second Endurance insert;

2006 Continued  “The Endurance Challenge 100-Miles in One Year, by Hoof, Foot or Pedal”;  developed street pole (lamp post) banners with the Endurance Capital logo; held Street Party Celebrating “the Spirit of Endurance” – similar to 20o4. Auburn Journal Special Section “Spirit of Endurance”. Worked with Brad Kearns to create a signed Auburn Endurance Capital road bike route from Newcastle, up Indian Hill, around Maidu to Pacific, over to Aeolia and ending in Bowman.

2007 Continued  “The Endurance Challenge 100-Miles in One Year, by Hoof, Foot or Pedal”; held the Endurance Expo at the Gold Country Fairgrounds – vendors, speakers, outreach; worked with Auburn Journal on Special Section “Spirit of Endurance”; booth at WSER (“Where My Runner?” tent, July) and booth, banners, outdoor dinner and videos at Tevis Finish (August)

2008 Worked with Auburn Journal on its third Endurance insert; booth at WSER (“Where My Runner?” tent, July) and banners Tevis Finish (August); began planning Outdoor Expo/Film Festival for 2009.

2009 Held Outdoor Endurance Expo & Film Festival at School Park Preserve; booth at WSER (“Where My Runner?” tent, July) and banners Tevis Finish (August)

2010 For Amgen, painted pavement on Lincoln Way at Cherry Ave. intersection “Auburn Endurance Capital of the World” visible for aerial photography; assisted with AECW poster handout at thr Bike Auburn booth; worked extensively on Central Square Streetscape project “Endurance Zone” commemorative tiles and brick pedestal, and Central Square main pedestal with WS Trail map; booth at WSER (“Where My Runner?” tent, July) and banners Tevis Finish (August)

2011 Ongoing work with Central Square Streetscape project “Endurance Zone”; booth at WSER (“Where My Runner?” tent, July) and banners Tevis Finish (August).

2012 supported the Sierra-Tahoe 100-Mile Mtn. Bike Race and the Placer Visitors Center (AECW collateral, research providing a trophy case for Tevis and WSER); booth at WSER (“Where My Runner?” tent, July) and banners at Tevis Finish (August); ECC accepted the plan to be accountable for Bike Auburn Committee funds remaining after Amgen; updated website to WordPress and improve content. Began discussions about copyright for Endurance Capital of the World phrase and logo; ongoing efforts to update the ECC website.

2013 Brought back the Endurance Capital Challenge 100 Miles in One Year in partnership with ARD and Placer Visitors Center; initiated Auburn State Recreation Area User Group meetings to assess find solutions for the problems of overuse and user group conflicts; create a Trail Etiquette, Safety, Maps Auburn State Recreation Area pocket brochure for user groups; order some promotional clothing items with Endurance Capital logo for sale or giveaways as well as “Auburn Style” postcards for Placer Visitors Center; booth at WSER (“Where My Runner?” tent, July) and banners at Tevis Finish (August); ongoing website development; established AECW Facebook page.

2014 Endurance Capital Challenge 100 continued and enhanced by adding 100 hours of timed aerobic activities  (swimming, pickle ball, zumba, jazzercise, tennis, etc.) as well as 100 miles of distance; worked on Trail Etiquette, Safety, Maps Auburn State Recreation Area pocket brochure to distribute at area events; worked more closely with Placer Visitors Center providing maps, brochures, posters, postcards, hats, photos, videos; booth at WSER (“Where’s My Runner?”July) and banners at Tevis Finish.

2015 Purchased polo shirts, performance with AECW logo for Committee members, City Council members, key volunteers; purchased AECW logo’ed t-shirts and baseball hats for volunteers and for giveaways; purchased easy up tent and banners; produced colorful brochure/log for Auburn Endurance Challenge 100 and outreached to partners (local organizations/businesses) to hand these out to help promote the Challenge; campaigned for, created and unveiled the Central Square Streetscape commemorative tile for Harvey Roper; booth at Lifestyle Expo (Jan.), WSER (“Where’s My Runner?” tent (July) and Tevis Finish (August);

2016 AECW booth at Lifestyle Expo (Jan.), NorCal Recreation Show (May), WSER (“Where’s My Runner?” July) and Tevis Haggin Finish/Haggin Cup Award (August); Endurance Capital Challenge 100 continued and added a baseball hat as an award for the completion of a second 100 mile or 100 hour achievement; attended Trail User Group meetings with ASRA Superintendent; attended California Outdoor Writers Association banquet (March); worked on two candidates for Endurance Zone commemorative tiles and submitted them to the Streetscape History and Arts Committee.

2017 AECW booth at Lifestyle Expo (Jan.), National Championship Formidable 50K (February), Auburn Triathlon (May), the SHAAC Committee’s Art Walk Commemorative Tile Celebration (June), “Fly by Fridays” at the Auburn Airport (August); WSER (“Where’s My Runner?” July), Tevis Finish/Haggin Cup Award (August), Rio De Lago 100-Miler (Nov.); attended the Sacramento Hall of Fame Banquet where local elite ultra runner Bjorg Austreheim-Smith was inducted and several Auburn area athletes received annual Achievement Awards (February); outreached to AuburnFit.com for Endurance Challenge Program assistance (February); assisted Gary Estes/PARC with support for “No Auburn Dam” City Council proclamation (April); attended State Parks General Plan meetings and City of Auburn Branding meetings (spring/summer); initiated a “Team” concept for signing up volunteers to assist the ECC at events and established an ECC Volunteer Coordinator (April); attended State Parks General Plan meetings and City of Auburn Branding meetings (spring/summer); organized celebration for the installation of Kathie Perry’s commemorative tile in the Endurance Zone of Central Square (June); designed, ordered and purchased a new pop-up tent with the ECC logo prominently displayed to enhance the ECC presence at events (October); designed, ordered and purchased all- weather window decals using the AECW logo for a giveaway item(October); designed, ordered and purchased rack card give away that describe why Auburn is the Endurance Capital of the World on one side and on the reverse lists a calendar with the most popular of the user group (foot, hoof, pedal) events (October). These have been well received and have also been distributed at Echo Valley Supply. Initiated the process to have the Streetscape Committee approve commemorative tile for Hal Hall and Rae Clark (ongoing).

2018 as of April 21 – organized celebration for the installation of Rae Clark’s commemorative tile in the Endurance Zone of Central Square (January); AECW booth at Formidable 50K (Sat.) and other distance events (Sun.) where finisher metal cup awards were all engraved with the ECC logo (February); attended the Sacramento Hall of Fame Banquet where local elite ultra runner Jim King was inducted and several Auburn area athletes received annual Achievement Awards (March); interviewed new candidates for the open ECC member position and selected Phil Sayre who will represent mountain bikers and water sports (March); provided user group event data to PARC representative Gary Estes for a report he is sending to water agencies who have been asked by the Auburn Dam Council to form a coalition favoring Auburn Dam construction; AECW booth at the American River 50-Mile Endurance Run (April); designed, ordered and purchased two 3’x3′ vinyl banners with AECW logo to hang at events where we do not have a booth (April – for American River Classic Endurance Ride April 21); initiated a plan to update the AECW website in order to make it more mobile friendly and have better social media features which in turn should increase traffic to the site for better AECW online visibility.